Marketing the right message, in the right place, at the right time, to the right people

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It is important to note that the placement of advertising can sometimes be just as important as how it looks.

 

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Why a Digital Strategy is the wrong place to start marketing

Our consultants are often placed as plug-in marketing managers at our clients. So when they attend industry events in that capacity they’re often asked “what’s your digital strategy?” in a manner that implies digital is everything.

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Start-ups. Don’t skip the Market Intelligence step

small image Marketing intelligence important

The importance of research prior to launching a campaign.

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Buddy Up!

Colour of beer thumb

How pairing up with another business can be beneficial to everyone.

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“But where are the Drones?” A Classic Example of Missing the Point

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You know that saying, “you can’t see the forest for the trees”? That’s a real thing. I experienced a real-life example just a few weeks ago.

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Surveymonkey Audience. A practical review

Survey Monkey Audience Marketing review

We’ve just used SurveyMonkey audience and we loved it. Here’s why…

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Direct Mail isn’t dead… but simple letters don’t cut it

Does direct mail still work? You betDoes direct mail still work?  You bet it does.  The secret to making it work is in this post…

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Under-baked. Here’s a marketing tactic that too few companies use

Under-cooked - the marketing tactic used too infrequently

Are you making this mistake in your marketing?  Don’t worry, most companies are…

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Why a Unique Value Proposition is so Important

 

What is a USP? "Death to Every Pest"

A Unique Value Proposition is one of the most important marketing assets you can develop.  This is why…

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Start-ups do your homework

Start-ups do homework first

So you’ve got a great idea and you’re going to be a star as soon as you can start marketing?  Think again.  Success comes from planning much more often than genius.  Here’s why…

 

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