Three ways to survive the end of JobKeeper

July 6th, 2020

We have just completed a survey into how COVID-19 has affected SEQ-based businesses. It showed many businesses are concerned about the end of JobKeeper in September.

Here are three solid recommendations for action to prepare for its end and to prosper thereafter.

Marketing the right message, in the right place, at the right time, to the right people

September 21st, 2018

It is important to note that the placement of advertising can sometimes be just as important as how it looks.

Why a Digital Strategy is the wrong place to start marketing

September 11th, 2018

Our consultants are often placed as plug-in marketing managers at our clients. So when they attend industry events in that capacity they’re often asked “what’s your digital strategy?” in a manner that implies digital is everything.

Start-ups. Don’t skip the Market Intelligence step

August 29th, 2018

The importance of research prior to launching a campaign.

Buddy Up!

April 11th, 2018

How pairing up with another business can be beneficial to everyone.

“But where are the Drones?” A Classic Example of Missing the Point

March 22nd, 2018

You know that saying, “you can’t see the forest for the trees”? That’s a real thing. I experienced a real-life example just a few weeks ago.

Surveymonkey Audience. A practical review

March 19th, 2018

We’ve just used SurveyMonkey audience and we loved it. Here’s why…

Direct Mail isn’t dead… but simple letters don’t cut it

March 4th, 2016

Does direct mail still work?  You bet it does.  The secret to making it work is in this post…

Under-baked. Here’s a marketing tactic that too few companies use

March 4th, 2016

Are you making this mistake in your marketing?  Don’t worry, most companies are…

Why a Unique Value Proposition is so Important

February 26th, 2016

A Unique Value Proposition is one of the most important marketing assets you can develop.  This is why…