Start-ups do your homework

Start-ups do homework first

So you’ve got a great idea and you’re going to be a star as soon as you can start marketing?  Think again.  Success comes from planning much more often than genius.  Here’s why…


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The Short Vs Long Copy Debate: Where It Stands in 2015

Copywriters are used to help create a variety of content: direct mail pieces, web pages, taglines, online ads, email, television or radio commercial scripts, catalogues, press releases, billboards, jingle lyrics, brochures and more. Done correctly, it’s extremely effective and can make the difference between a successful and failing business. But how do you know if you’re doing it correctly? (more…)

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What is Growth Hacking and How to Use it in Your Business


The Internet space is becoming quite crowded, and it’s progressively getting more difficult for a business to be seen and reach a target audience. With the growth of the Internet, digital marketing channels have emerged with a focus on:

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Why Every Business Needs an Exit Strategy


What’s an exit strategy and why do businesses need one? An exit strategy outlines the end goal of a business venture and the strategies that will enable the venture team to bring the business to this end. Most commonly, this end goal should satisfy venture capitalists’ and investors’ desire to acquire a satisfactory return on their investment within a reasonable period of time.

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The 5 Critical Elements of a Good Business Plan


A detailed and well considered business plan is one of the crucial things your company needs for a successful 2015. It is incredibly important to get this plan right, and that means spending time and money on drafting it up correctly. Don’t cut yourself short as the more effort you put in, the more beneficial the plan will be for you.

If you’re creating a plan for potential investors, then the more detail you provide, the better. If the plan is just for strategic direction, then the finer details are not as important, however it is vital that you still put an adequate amount of effort into your plan. This article will provide some direction on 5 critical inclusions in your business plan, and just why it’s so necessary to have one.

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5 Steps to Building a Successful Marketing Plan


The new Financial Year is almost upon us, so now is a great time to build a powerful marketing plan for your company.

A marketing plan is an absolute must for your business.  Over the next few articles I’ll write in detail about 5 Steps to build a Successful Marketing Plan – one you can be pretty sure will deliver a great return on investment.

The 5 Steps are:

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