Usability Redesign adds $2 million to National Wholesaler

A national wholesaler of packaging supplies had a website that was not reaching its potential in terms of online sales. Competitor Research indicated that other players we achieving much more success.

Our consultant, in close consultation with the marketing manager and web development company, engaged in a usability redesign to make it easier to use and faster to place an order. The entire code base of the website was reprogrammed along with the specified new features.

The changes, when combined with a renewed direct mail effort in sending out a catalogue enticing buyers to the website, saw the website on track to record $2million in sales 12 months after the redeveloped website was launched, up from $300,000 in the previous year.

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