Small Business Marketing: from Market and Competitor Research to Making and Executing a Successful Plan

Over the last two decades, our team of marketing consultants in Brisbane have tackled just about every marketing problem across most industries.

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When you are looking for assistance to grow your company, we can provide the guidance and importantly, the execution, to make your plans a reality. Our broad industry experience means you’ll get out-of-the-box thinking mixed with well-proven strategies in the SME market to give you the growth you want.

What aspects of marketing can we help with?

We cover the entire spectrum of Small to Medium Business (SMB) marketing: from the research that feeds your strategies through to setting your marketing plan and budgets right through to execution in all its various forms.

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Here’s a short list of the SME Marketing services we can help with:

Advertising Campaigns
(Online, Radio, TV, Print, Outdoor)
Competitor Research
Direct Marketing
Event Marketing
Graphic Design
Market Research
Marketing Coaching
Marketing Strategy and Planning
New Product Development
PR
Sales Processes and Training
Search Engine Marketing (AdWords)
Search Engine Optimisation (SEO)
Trade Show Strategies and Face-to-Face Selling
Video Production
Websites and ecommerce

The benefit of using one company to research, create and execute your marketing plan is that there’s no finger-pointing and no overlaps and rework like you’ll find if you use multiple agencies.

How do we work with you?

The process begins with a face-to-face meeting, to see if there’s a rapport between you and your consultant, to learn more about each other and create a foundation for further conversation.

Your consultant will gather enough information from you in your first meeting to lay out a ballpark cost and returns projection. You’ll be asked to indicate if you’d like to proceed to receiving a formal proposal based on the initial expectation.

If you’d like to continue, your consultant will lay out a path of engagement that suits your circumstances. Every client is different – some are happy to start at the market and competitor research stage and some want to start at the execution stage to deal with immediate priorities.

If you choose the full-service approach you won’t be waiting too long for activity to happen. We’ll have a mini-marketing plan delivered within 10 days of our first day on-site and we’ll implement that plan concurrently with the development of longer-term strategies for success.

We pride ourselves on delivering a fixed price for a fixed scope of activity, so that there are no surprises. So we’ll do our best to ensure you are fully aware of your commitment to us and vice versa in the initial stages of working together. We don’t like surprises any more than you do!

Here’s why you should meet with us in the next week

You should meet with us because our wide range of experience in many industries and with companies at all stages of development means that we can flex to fit your needs precisely.

We’re so confident in our processes that for select businesses we’re happy to offer our ProfitLeap^TM programme where we’ll proactively take a 35% reduction in our fee to prove we can achieve a mutually agreed performance goal inside 12 months, and only be fully paid when we do.

Our Brisbane based team have worked with businesses as diverse as inner city accountants and lawyers through to companies that make huge industrial sheds, transport chemicals, manage the IT services in blue chip companies and keep your car on the road.

We have developed proven processes in marketing consulting over the last two decades that mean we can get to grips with new situations quickly and begin adding value almost immediately.

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